Quantitive research

Quantitative research 
Produces data and information that you can count and measure.

examples: Tables, charts and diagrams involves both primary and secondary techniques, Results include ratings, circulation and viewing figures. Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts to guide you. To get stable results, it’s important to survey people in fairly large numbers and to make sure they are a sample of your target market.

What is quantitative research?

Quantitative research including surveys and customer questionnaires can help small firms to improve their products and services by helping them to make decisions.Quantitative research: Quantitative research is finding information by asking questions such as 'what is your favourite console?' or 'what is your favorite game?' its questions like that where the audience only answer with one word answers. this is good feedback for companies that want to know what people like and dislike about their games and how they can make it better for the audience.

Relates to the results of your research quantitative information is numbers and facts based on some examples of quantitative information are TV ratings
video game sales figures
listener figures for the radio
number of hits on a website 
readership figures of a newspaper/magazine etc.

When conducting a primary research questionnaire it is closed questions that is resulted in quantitative information 

for example 

qualative Research

Qualitative Research

What is it?

Unlike quantitative research which relies on numbers and data, qualitative research is more focused on how people feel, what they think and why they make certain choices. 

For example, if you are thinking of changing your branding you would carry out qualitative research to see what emotional reactions people have to the new identity and what they associate it with.

How to do it

Qualitative research is largely led with discussion around certain concepts or ideas with open questioning. Attendees are encouraged to explain or describe their reasons for having certain responses which can reveal underlying motivations, associations and behavioral triggers.

Relates to infomation on peoples opinions views and preferences.
H is important to media industries at they need to know why people something on didn't like something. If they didn't like something they could make it better next time to increase sales/views/hits etc.

I watch you tubers and so do other people but people will comment on their videos about there opinions about what they thought of the video and they might even give them advice on what ti make the video better.

Secondary research

Secondary research: involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.

Advantages: 

• Easy to access
• it doesn't cost a lot to find what your looking for
• it may answer your question that you was looking for
• 

Disadvantages: 

• The answer you might be looking for might not be specific and not what you were looking for
• Sometimes the information you was looking for will be incomplete and not all be there
• the quality of the research might not be up to date and might be different to the present day

Secondary research is research that already exists, its cheap and easy to find but its also often unreliable due to anyone being able to post comments on the internet. it can also be found within books and not just on the internet. 

Research companies such as the broadcasts audience research board (barb) collect information relating to television viewing figures. They then sell this
data to television broadcasters such as itv and bbc and others. 

Primary research

Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. It can be accomplished through various methods, including questionnaires and telephone interviews in market research.

The term primary research is widely used in academic research, market research and competitive intelligence.

There are advantages and disadvantages to primary research.

Advantages:

• Researcher can focus on both qualitative and quantitative issues.
• Addresses specific research issues as the researcher controls the search design to fit their needs
• 

Disadvantages:

• Compared to secondary research, primary data may be very expensive in preparing and carrying out the research. Costs can be incurred in producing the paper for questionnaires or the equipment for an experiment of some sort.
• In order to be done properly, primary data collection requires the development and execution of a research plan. It takes longer to undertake primary research than to acquire secondary data.

If a game wanted to make a new game then they would get a group of games testers and see the feedback they give you.