Produces data and information that you can count and measure.
examples: Tables, charts and diagrams involves both primary and secondary techniques, Results include ratings, circulation and viewing figures. Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts to guide you. To get stable results, it’s important to survey people in fairly large numbers and to make sure they are a sample of your target market.
What is quantitative research?
Quantitative research including surveys and customer questionnaires can help small firms to improve their products and services by helping them to make decisions.Quantitative research: Quantitative research is finding information by asking questions such as 'what is your favourite console?' or 'what is your favorite game?' its questions like that where the audience only answer with one word answers. this is good feedback for companies that want to know what people like and dislike about their games and how they can make it better for the audience.
Relates to the results of your research quantitative information is numbers and facts based on some examples of quantitative information are TV ratings
video game sales figures
listener figures for the radio
number of hits on a website
readership figures of a newspaper/magazine etc.
When conducting a primary research questionnaire it is closed questions that is resulted in quantitative information
for example
video game sales figures
listener figures for the radio
number of hits on a website
readership figures of a newspaper/magazine etc.
When conducting a primary research questionnaire it is closed questions that is resulted in quantitative information
for example