Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. It can be accomplished through various methods, including questionnaires and telephone interviews in market research.
The term primary research is widely used in academic research, market research and competitive intelligence.
There are advantages and disadvantages to primary research.
Advantages:
- Researcher can focus on both qualitative and quantitative issues.
- Addresses specific research issues as the researcher controls the search design to fit their needs
Disadvantages:
- Compared to secondary research, primary data may be very expensive in preparing and carrying out the research. Costs can be incurred in producing the paper for questionnaires or the equipment for an experiment of some sort.
- In order to be done properly, primary data collection requires the development and execution of a research plan. It takes longer to undertake primary research than to acquire secondary data.
If a game wanted to make a new game then they would get a group of games testers and see the feedback they give you.